Citi - Simplicity Mobile App

My Role

Design Lead

Company

IBM IX

Project

Citibank - Web and Mobile

My Team

Design Lead, User Researcher, Information Architect, Front-end Developer, Product Manager

My Process

• Focus Groups with Citi Customers

• Pragmatic Personas

• Journey maps

• Insights and Discovery

• Define Hills and Feature Sets

• Presentation to Stakeholders

• Low-fidelity Prototype

• Usability Tests

• Agile, Stand-ups, Sprints, White-boarding

My Tasks

• Competitive Analysis

• Visual Data Inspiration (American Express etc.)

• Apply Citibank Global Brand Guidelines for Web

• Apply Citibank Design System for Mobile

• Sketches, Wireframes, and High-fi Designs in Adobe Photoshop

• Prototype in Axure with IA

• Usability Testing with Citi Customers